A sprinter driving forward through a raw concrete industrial space, silhouetted against a dark wall while warm amber daylight floods the dusty floor in front of them.

Power in motion

Gear for the ones already on their way.

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New Arrivals

  • Oversized Tee

    Room to move. Reason to.

    $31.99 USD
    $39.99 USD $31.99 USD

Our philosophy

Built by the ones who show up

Power in motion isn't only about the good sessions. Some days it's a new PR. Other days it's just getting through the day — and showing up anyway. FIDNO is built for both, because a step forward is a step forward, whatever it's for.

Don't stop here.

The full range

Gear for both directions

Performance and lifestyle, cut for the ones who show up. Filter by men's or women's and find your next session's gear.

  •

    ATHENA — Sand Tee

    Wisdom is reps.

    $25.00 USD
    $25.00 USD

  • Bodycon Tank

    No noise. Just work.

    $28.98 USD
    $28.98 USD

  • CHAOS — Sleeveless Tank

    Chaos is a training partner.

    $29.99 USD
    $35.00 USD $29.99 USD

  • HADES — Onyx Tee

    Dark hours build bright ones.

    $25.00 USD
    $25.00 USD

  • HERCULES — White Tee

    Strength looks simple.

    $25.00 USD
    $25.00 USD

  • NOX — Skinny Performance Tee

    Night sessions count double.

    $29.99 USD
    $38.99 USD $29.99 USD

  • Oversized Tee

    Room to move. Reason to.

    $31.99 USD
    $39.99 USD $31.99 USD

  • Straight-Leg Fleece Pants

    Recovery is part of the program.

    $39.99 USD
    $47.99 USD $39.99 USD

  • Washed Crop Top

    Worn in. Not worn out.

    $25.98 USD
    $25.98 USD
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